Business Insight is sponsoring a Classic Car Rally from London to the Norwegian Nordkapp in support of Help for Heroes. The challenge is to drive 3000 miles into the Arctic Circle in under 82 hours. There are nine teams taking part all driving Porsche 944s that individually cost less than £1100. The route to the most northerly point of Europe, via Brussels, Berlin, Warsaw, Vilnius, Riga, Tallinn and Helsinki, should take around 82 hours. All funds raised will go to Help for Heroes.