Product Update – Data Dimensions

Data Dimensions’ is the latest data product offering recently launched by Business Insight.

Using principal component analysis across a vast database of demographic variables, ‘Data Dimensions’ is a suite of orthogonal or uncorrelated scores by postcode describing different demographic features such as wealth, affluence, family composition, rurality and industry.

Every neighbourhood in the UK has a different set of scores that uniquely describes each location across the range of factors in the ‘Data Dimensions’ product. The scores can be easily included in risk pricing and rating models to increase accuracy and to fill gaps where insurers have little or no experience data. Our initial tests against experience data for both motor and household have shown ‘Data Dimensions’ to add considerable value for risk selection, underwriting and pricing.

For more details or to see a demonstration, contact the sales team on 01926 421408